NOVA Elevators obtained the trademark registration in India.
To defend own Brand intellectual property from outside attacks in terms of misuse is an activity for Companies with a far ahead sight.
Of course this investment has a long term pay-back but a strong brand reputation added to the Distributor’s reputation lay the base for a synergy to increase mutual success in the future.
The registration of the trademark and more generally the protection of intangible elements represents one of the strengths of a company that innovates, invests in R&D.